Compare
Every SERPs comparison in one matrix
Twelve columns, one row per tool, taken from vendor documentation and never guessed. Each row links to the full versus page as that comparison is written.
How to read this matrix
One row per tool, and the same 12 columns beside every name. A dot means the vendor does not document that capability publicly, not that the answer is no, and the cell is left that way rather than filled in with a guess.
Starting price is the vendor's own published entry tier. Where a tool sells by credit pack, by usage, or by quote only, the cell says so instead of inventing a monthly number that nobody is charged.
The matrix is where you narrow the field to two or three tools. The versus page behind each row is where the argument gets made, including the section that explains when the other tool is the better buy.
| Tool | Starting price | Rank tracking | AI visibility | Keyword research | Backlinks | Site audits | Search Console | Historical data | API | MCP | White label | Best for |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahrefs | $129 per month | Yes | Yes | Yes | Yes | Yes | Yes | Not available | No | No | No | Backlink analysis and site explorer depth |
| Semrush | $165.17 per month | Not available | Yes | Not available | Not available | Not available | Yes | Not available | No | Yes | Not available | All-in-one SEO plus AI visibility tracking |
| Moz | $99 per month | Not available | Yes | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Domain Authority metrics with AI visibility add-on |
| SE Ranking | $103.20 per month | Yes | Yes | Yes | Yes | Yes | Yes | Not available | No | Yes | Yes | Rank tracking plus GEO prompt research bundled |
| Serpstat | Custom pricing | Yes | Not available | Yes | Yes | Yes | Not available | Not available | Not available | Yes | Yes | Budget SEO suite with rank tracking and audits |
| AccuRanker | $224 per month | Yes | Yes | Yes | No | No | Yes | Not available | No | Not available | Not available | Fast daily rank updates for agencies |
| Nightwatch | $79 per month | Yes | Yes | Yes | No | Yes | Yes | Not available | No | Not available | No | Unlimited seats rank and AI prompt tracking |
| Wincher | Custom pricing | Yes | Not available | Yes | No | No | Yes | Not available | No | Not available | No | Simple rank tracking with keyword research tools |
| Advanced Web Ranking | $139 per month | Yes | Yes | Not available | No | No | Not available | Not available | No | Not available | No | Unlimited users/projects with AI citation tracking |
| ProRankTracker | $99 per month | Not available | Yes | Not available | Not available | Not available | Not available | Not available | No | Not available | Yes | White-labeled rank reports for agencies |
| Keyword.com | $4 per month | Yes | Yes | Yes | No | No | Yes | Not available | Not available | Yes | Yes | Per-keyword usage pricing for unlimited sites |
| Mangools (SERPWatcher) | $29.90 per month | Not available | Not available | Not available | Not available | Not available | Not available | Not available | No | Not available | No | Bundled keyword research, SERP and rank tools |
| DataForSEO | Custom pricing | Yes | Not available | Yes | Yes | Yes | Not available | Not available | Yes | Not available | Not available | Pay-as-you-go SERP, keyword and backlink data APIs |
| SerpApi | $25 per month | No | Not available | No | No | No | No | Not available | Yes | Yes | Not available | Google SERP scraping API with legal shield |
| Serper.dev | $50 per month | No | Not available | No | No | No | No | Not available | Yes | Not available | Not available | Low-cost Google search results JSON API |
| Profound | $99 per month | No | Yes | No | No | No | Not available | Not available | No | Not available | Not available | Answer engine insights with dedicated AI agents |
| Peec AI | $95 per month | No | Yes | No | No | No | Not available | Not available | No | Yes | Not available | Prompt-based AI visibility for brands and agencies |
| Otterly.AI | $29 per month | No | Yes | No | No | No | Not available | Not available | No | No | Not available | Affordable multi-engine AI prompt monitoring |
| Scrunch AI | $250 per month | No | Yes | No | No | No | Not available | Not available | No | Not available | Not available | Site audits plus AI crawler analytics for brands |
| AthenaHQ | $295 per month | No | Yes | No | No | No | Yes | Not available | No | Not available | No | Credit-based AI monitoring with content optimization agent |
| Evertune | $800 per month | No | Yes | No | No | No | Not available | Not available | Not available | Not available | Not available | Statistically sampled AI visibility with ad activation |
| Brandlight | Custom pricing | Not available | Yes | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Enterprise multi-brand AI visibility monitoring |
| Rankscale | $99 per month | No | Yes | No | No | No | Not available | Not available | No | Not available | No | Credit-based multi-engine tracking with rollover |
| Goodie AI | Custom pricing | Not available | Yes | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available | AEO suite with content studio and revenue attribution |
| Knowatoa | $59 per month | No | Yes | No | No | No | Not available | Not available | Not available | Yes | Not available | Affordable multi-service AI answer monitoring |
| Bluefish | Custom pricing | Not available | Yes | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Enterprise AI brand monitoring with crisis response |
| LLM Pulse | $49 per month | No | Yes | No | No | No | Not available | Not available | No | Yes | No | Clear tiered pricing ladder for AI visibility |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Start ranking without the enterprise tax
Every plan starts with a 7 day trial. Connect Search Console and see where you stand in minutes.
Start your trial7 day trial, card required, cancel any time.