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SERPs vs Profound
Spec by spec, with pricing at equivalent tracked keyword volumes.
Profound's entry tiers are narrow in engine coverage without rank tracking, so SERPs fits better below Enterprise-level budgets that need broader coverage plus traditional rankings.
Choose SERPs if
- You want ChatGPT, Claude, Gemini, Grok, and Perplexity tracked from your entry plan, not gated behind higher tiers.
- You need traditional Google rank tracking in the same subscription as AI visibility.
- You don't have an enterprise budget for Profound's custom-priced top tier.
Choose Profound if
- You need enterprise-grade compliance (SSO/SAML, SOC2) for AI visibility monitoring.
- You want to build autonomous content agents (Profound Agents) alongside visibility tracking.
- You need to track up to 9 answer engines and multiple companies under one enterprise contract.
| Spec | SERPs | Profound |
|---|---|---|
| Starting price | $49 per month | $99 per month |
| Tracked keywords, entry plan | 250 | Not available |
| Tracked keywords, mid plan | 1000 | Not available |
| Tracked keywords, top plan | 5000 | Not available |
| Rank tracking | Yes | No |
| AI answer tracking | Yes | Yes |
| AI engines covered | 5 | 1 |
| Keyword research | Yes | No |
| Backlinks | Yes | No |
| Site audits | Yes | No |
| Search Console sync | Yes | Not available |
| Search Console retention, months | Not available | Not available |
| API access | Not available | No |
| MCP server | Not available | Not available |
| White label reporting | Not available | Not available |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Pricing at equivalent volumes
The same number of tracked keywords on both sides, priced from each vendor's published plans.
| Volume | SERPs | Profound |
|---|---|---|
| 50 keywords | $49 | $99 |
| 500 keywords | $149 | Custom pricing |
| 5,000 keywords | $299 | Custom pricing |
Pricing last checked: August 2026
When Profound is the better choice
Profound is the stronger choice for large enterprises that need SOC2-compliant AI visibility monitoring across up to 9 answer engines, combined with agent-based content generation tools, and are prepared to negotiate a custom enterprise contract rather than use a fixed self-serve plan.
Moving from Profound to SERPs
- 1
Export your Profound reporting data
Profound's Growth and Enterprise plans support CSV and JSON exports of your tracked prompt and answer engine data; download this before switching.
- 2
Review your tracked prompt list
Note the prompts and answer engines you were monitoring on Profound's Starter or Growth plan to replicate coverage in SERPs.
- 3
Set up tracking across all five engines in SERPs
Configure SERPs to track ChatGPT, Claude, Gemini, Grok, and Perplexity, which extends beyond Profound's Starter-tier ChatGPT-only coverage.
- 4
Cancel your Profound subscription
Once tracking is confirmed in SERPs, cancel or don't renew your Profound plan.
Frequently asked questions
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