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SERPs vs SE Ranking
Spec by spec, with pricing at equivalent tracked keyword volumes.
SE Ranking bundles a fuller SEO suite but pushes white-label and deeper AI Search features into paid add-ons; SERPs is simpler if AI visibility plus rank tracking is your core need.
Choose SERPs if
- You want AI visibility tracking included in your base price, not sold as an $89/month add-on.
- You don't need SE Ranking's bundled keyword research, backlink, and site audit modules.
Choose SE Ranking if
- You want rank tracking, keyword research, backlink monitoring, and site audits bundled into one base plan.
- You need MCP server access, included in both Core and Growth tiers.
- You're an agency willing to add the Agency Pack for white-label client reporting.
| Spec | SERPs | SE Ranking |
|---|---|---|
| Starting price | $49 per month | $103.20 per month |
| Tracked keywords, entry plan | 250 | 2000 |
| Tracked keywords, mid plan | 1000 | 5000 |
| Tracked keywords, top plan | 5000 | Not available |
| Rank tracking | Yes | Yes |
| AI answer tracking | Yes | Yes |
| AI engines covered | 5 | Not available |
| Keyword research | Yes | Yes |
| Backlinks | Yes | Yes |
| Site audits | Yes | Yes |
| Search Console sync | Yes | Yes |
| Search Console retention, months | Not available | Not available |
| API access | Not available | No |
| MCP server | Not available | Yes |
| White label reporting | Not available | Yes |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Pricing at equivalent volumes
The same number of tracked keywords on both sides, priced from each vendor's published plans.
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- SE Ranking
$103.2
2,000 tracked keywords
Flat tier pricing
| Volume | SERPs | SE Ranking |
|---|---|---|
| 50 keywords | $49 | Custom pricing |
| 500 keywords | $149 | Custom pricing |
| 5,000 keywords | $299 | $223.2 |
Pricing last checked: August 2026
When SE Ranking is the better choice
SE Ranking is a strong choice for teams that want a genuinely broad SEO toolkit — rank tracking, keyword research, backlink monitoring, and site audits — bundled into one base subscription with MCP access included, especially if the AI Search add-on's 200-prompt dashboard meets their AI visibility needs without requiring a separate tool.
Moving from SE Ranking to SERPs
- 1
Export your SE Ranking project data
Use SE Ranking's data export feature to download tracked keywords and ranking history, up to 50,000 or 100,000 rows depending on your plan.
- 2
Review your current daily keyword and prompt limits
Check whether you're on the 2k or 5k daily keyword tier and 100 or 250 daily AI prompt tier to size an equivalent SERPs plan.
- 3
Import your keyword list into SERPs
Add your exported keyword list into SERPs to continue tracking rankings and AI visibility together.
- 4
Cancel or downgrade your SE Ranking subscription and add-ons
Once migrated, cancel your SE Ranking plan and any add-ons (Agency Pack, AI Search, API) through account billing.
Frequently asked questions
Keep comparing
- SE Ranking alternativesRank tracking plus GEO prompt research bundled
- Ahrefs alternativesBacklink analysis and site explorer depth
- Semrush alternativesAll-in-one SEO plus AI visibility tracking
- Moz alternativesDomain Authority metrics with AI visibility add-on
- Serpstat alternativesBudget SEO suite with rank tracking and audits
- All comparisonsThe full matrix, every tool we have researched.
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