Compare
SERPs vs Serper.dev
Spec by spec, with pricing at equivalent tracked keyword volumes.
Serper.dev is a search API for developers building their own tools; SERPs is a ready-made product for teams that want tracking without building infrastructure.
Choose SERPs if
- You want a working dashboard without writing code to build one.
- You need historical position tracking and AI visibility monitoring out of the box.
- You'd rather pay a flat monthly subscription than manage API calls and build storage yourself.
Choose Serper.dev if
- You're a developer building a custom application that needs live search results.
- You want the lowest per-call cost for search data rather than a full dashboard product.
- You need to integrate search data into your own software rather than use someone else's interface.
| Spec | SERPs | Serper.dev |
|---|---|---|
| Starting price | $49 per month | $50 per month |
| Tracked keywords, entry plan | 250 | Not available |
| Tracked keywords, mid plan | 1000 | Not available |
| Tracked keywords, top plan | 5000 | Not available |
| Rank tracking | Yes | No |
| AI answer tracking | Yes | Not available |
| AI engines covered | 5 | Not available |
| Keyword research | Yes | No |
| Backlinks | Yes | No |
| Site audits | Yes | No |
| Search Console sync | Yes | No |
| Search Console retention, months | Not available | Not available |
| API access | Not available | Yes |
| MCP server | Not available | Not available |
| White label reporting | Not available | Not available |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Pricing at equivalent volumes
The same number of tracked keywords on both sides, priced from each vendor's published plans.
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- Serper.dev
$50
Credit based pricing
| Volume | SERPs | Serper.dev |
|---|---|---|
| 50 keywords | $49 | Custom pricing |
| 500 keywords | $149 | Custom pricing |
| 5,000 keywords | $299 | Custom pricing |
Pricing last checked: August 2026
When Serper.dev is the better choice
Serper.dev is the right tool for developers who need fast, cheap, programmatic access to Google search results as a building block inside their own application, not as an end-user dashboard. If your use case is embedding search data into a custom product, an API-first tool like Serper.dev is more appropriate than a packaged SaaS dashboard.
Moving from Serper.dev to SERPs
- 1
Review your Serper.dev API usage
Check your Serper.dev account for API call volume and the queries you've been running to understand what keyword set you've effectively been tracking.
- 2
Compile your keyword list manually
Since Serper.dev doesn't retain a persistent tracked-keyword list, compile the keywords you've been querying into a spreadsheet.
- 3
Import your keyword list into SERPs
Add your compiled keyword list into SERPs to begin scheduled tracking rather than manual API calls.
- 4
Cancel or scale down your Serper.dev plan
If you no longer need raw API access, cancel or reduce your Serper.dev usage tier.
Frequently asked questions
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