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SERPs vs Semrush
Spec by spec, with pricing at equivalent tracked keyword volumes.
Semrush is the deeper full SEO suite if you need its bundled toolkits, but its AI visibility feature is a separate paid add-on rather than included in the base plan like SERPs.
Choose SERPs if
- You want AI visibility tracking bundled into your base subscription, not a separate $99/month add-on.
- You don't need Semrush's full keyword research, backlink, and content toolkits.
- You want to avoid per-seat charges that add $45 to $100/month per additional user.
Choose Semrush if
- You need a comprehensive SEO Toolkit spanning keyword research, backlink analysis, and site audits.
- You're already invested in Semrush's broader ecosystem, including its Content and Local toolkits.
- Your team can absorb per-seat and toolkit add-on costs for a more complete platform.
| Spec | SERPs | Semrush |
|---|---|---|
| Starting price | $49 per month | $165.17 per month |
| Tracked keywords, entry plan | 250 | 500 |
| Tracked keywords, mid plan | 1000 | 1500 |
| Tracked keywords, top plan | 5000 | 5000 |
| Rank tracking | Yes | Not available |
| AI answer tracking | Yes | Yes |
| AI engines covered | 5 | Not available |
| Keyword research | Yes | Not available |
| Backlinks | Yes | Not available |
| Site audits | Yes | Not available |
| Search Console sync | Yes | Yes |
| Search Console retention, months | Not available | Not available |
| API access | Not available | No |
| MCP server | Not available | Yes |
| White label reporting | Not available | Not available |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Pricing at equivalent volumes
The same number of tracked keywords on both sides, priced from each vendor's published plans.
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- Semrush
$165.17
500 tracked keywords
Flat tier pricing
| Volume | SERPs | Semrush |
|---|---|---|
| 50 keywords | $49 | Custom pricing |
| 500 keywords | $149 | $165.17 |
| 5,000 keywords | $299 | $455.67 |
Pricing last checked: August 2026
When Semrush is the better choice
Semrush is the stronger pick for teams that need a genuinely comprehensive SEO platform — keyword research, backlink analysis, site audits, and content tools — under one vendor, especially agencies already running multiple Semrush toolkits where the AI Visibility Toolkit add-on is a natural extension rather than a separate purchase decision.
Moving from Semrush to SERPs
- 1
Export your Semrush rank tracking data
Use Semrush's Position Tracking tool to export your tracked keywords and historical ranking data to CSV.
- 2
Review your current toolkit and add-on subscriptions
Check which Semrush toolkits (SEO, Content, AI Visibility) and add-ons you're paying for to understand your full current monthly cost before comparing.
- 3
Import your keyword list into SERPs
Add your exported keyword list into SERPs to begin tracking rankings and AI visibility together in one plan.
- 4
Cancel or downgrade your Semrush subscription
Once migrated, cancel or downgrade your Semrush plan and any add-on toolkits through account billing.
Frequently asked questions
Keep comparing
- Semrush alternativesAll-in-one SEO plus AI visibility tracking
- Ahrefs alternativesBacklink analysis and site explorer depth
- Moz alternativesDomain Authority metrics with AI visibility add-on
- SE Ranking alternativesRank tracking plus GEO prompt research bundled
- Serpstat alternativesBudget SEO suite with rank tracking and audits
- All comparisonsThe full matrix, every tool we have researched.
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