SERPs.ioSERPs.io
Blog

SEO and AI visibility insights

Practical guides, data-driven research, and strategies for rank tracking and AI search visibility.

AI SearchSEO ResearchSEO StrategySEO Industry
AI Search

AI Overview Prevalence by Industry: 2026 Benchmarks

AI Overviews now hit roughly 30% of US searches, but the vertical numbers are the real story: healthcare at 88%, education at 83%, shopping at just 14%.

Morgan Hayes·
SEO Research

Helpful Content Update Recovery: What the Data Shows in 2026

Most sites hit by the 2023 Helpful Content Update never recovered. A small minority did. Here's what the data shows about who comes back and how long it takes.

Morgan Hayes·
SEO Strategy

Reddit Ranks in the Top 10 for 37% of Google Queries. Here's What That Means for SEO.

Reddit ranks in the top 10 for 37% of Google queries. Here is how parasite SEO reshaped the SERPs, what Google's crackdown fixed, and what publishers do now.

Morgan Hayes·
SEO Industry

The State of SEO Jobs in 2026: What the Data Says

A data-heavy look at SEO hiring in 2026. Salaries are up, agency rosters are shrinking, and the job is being rebuilt around AI search and leadership.

Morgan Hayes·
SEO Research

We Fact-Checked the 10 Most-Quoted SEO Statistics

The SEO industry runs on a handful of stats that are decade-old, untraceable, or just wrong. We traced each one and checked whether it holds in 2026.

Morgan Hayes·
AI Search

The Death of 10 Blue Links: What Modern SERPs Actually Look Like

Google search results in 2026 look nothing like the list of ten links you remember. Here's what actually appears on the page now, what each feature does to your clicks, and where organic results fit in.

Morgan Hayes·
AI Search

Schema Markup for AI: Structured Data That Helps LLMs Understand You

65% of pages cited by Google AI Mode include structured data. Here's how to implement the schema markup that actually helps LLMs find, interpret, and cite your content.

Morgan Hayes·
AI Search

ChatGPT SEO: How to Get Your Brand Recommended by LLMs

55% of consumers have used ChatGPT for product recommendations, and 70% preferred the suggestions over traditional search. Here's how to make sure your brand shows up.

Morgan Hayes·
AI Search

AI Search Traffic Converts 23x Higher Than Organic (With One Big Exception)

Multiple studies show AI search traffic from ChatGPT, Perplexity, and Claude converts 5-23x higher than Google organic. Here's the data, the mechanism behind it, and the category where it falls apart.

Morgan Hayes·
AI Search

Local SEO in the Age of AI: What Small Businesses Need to Know

AI Overviews now appear on 40% of local queries, but local SEO isn't dying -- it's splitting into two games. Here's how small businesses can win both.

Morgan Hayes·
AI Search

How to Win Featured Snippets in an AI Overview World

Featured snippet visibility dropped 64% in six months. But snippets aren't dead |they've split into two games. Here's how to win both.

Morgan Hayes·
AI Search

E-E-A-T in 2026: Why Experience Signals Determine AI Citations

AI search engines don't just want expertise. They want proof you've done the thing. Here's why experience is the E-E-A-T signal that determines whether your content gets cited by ChatGPT, Perplexity, and Google AI Overviews.

Morgan Hayes·
AI Search

Keyword Clustering: How to Build Content Clusters That Dominate

Most sites target one keyword per page and wonder why they plateau. Keyword clustering groups related terms into clusters that rank for dozens of queries each, build topical authority, and signal expertise to AI search systems.

Morgan Hayes·
AI Search

Brand Mentions vs Backlinks: What Actually Drives AI Visibility in 2026

Backlinks built the old web. Brand mentions are building the AI one. Here's what the correlation data actually says about which signal matters more for AI citations, and where each still plays a role.

Morgan Hayes·
AI Search

How to Structure Content for AI Citations (Format That Works)

Most content never gets cited by AI search engines. Here are the specific formatting patterns that make your content extractable by ChatGPT, Perplexity, and Google AI Overviews.

Morgan Hayes·
AI Search

Topical Authority: The Ranking Factor AI Systems Care About Most

AI search engines don't rank pages. They rank sources. Topical authority is how they decide which sources to trust, cite, and surface in AI-generated answers.

Morgan Hayes·
AI Search

Zero-Click Searches: 93% of AI Mode Queries Never Leave Google

Google AI Mode produces a 93% zero-click rate -- nearly double AI Overviews. Here's what the data says and how to adapt.

Morgan Hayes·
AI Search

How AI Overviews Are Crushing Click-Through Rates

Studies show AI Overviews reduce organic CTR by 58-61%. Here's what the data says, which publishers are hit hardest, and the lawsuits Google faces.

Morgan Hayes·
AI Search

AI Search in 2026: Every Stat You Need to Know

60+ verified AI search statistics for 2026 covering ChatGPT, Perplexity, Google AI Overviews, zero-click search, traffic, conversions, and citations. Updated February 2026.

Morgan Hayes·
AI Search

SEO vs GEO vs AEO: What's the Difference?

Understand the differences between SEO, GEO, and AEO, when to use each, and how they work together in the AI search era.

Morgan Hayes·
AI Search

What Is AEO? Answer Engine Optimization Explained

Learn what answer engine optimization (AEO) is, how it works, and practical strategies to get your content cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews.

Morgan Hayes·
AI Search

What Is GEO? The Complete Guide to Generative Engine Optimization

Learn what GEO is, how it differs from SEO, and the techniques to get your content cited by AI search engines like ChatGPT and Perplexity.

Morgan Hayes·