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SERPs vs Serpstat
Spec by spec, with pricing at equivalent tracked keyword volumes.
Serpstat is the better buy for a full SEO toolkit in one subscription; SERPs is leaner if rank tracking plus AI visibility is all you need.
Choose SERPs if
- You want to avoid paying for site audit and backlink modules you won't use.
- Your primary need is rank tracking plus AI-engine citation tracking, not a full SEO suite.
- You prefer a simpler three-tier pricing structure over a multi-module platform.
Choose Serpstat if
- You want keyword research, site audits, backlink analysis, and rank tracking bundled together.
- You need MCP access to connect SEO data into AI assistant workflows.
- You're comfortable with a broader, more feature-dense platform even if some modules go unused.
| Spec | SERPs | Serpstat |
|---|---|---|
| Starting price | $49 per month | Custom pricing |
| Tracked keywords, entry plan | 250 | Not available |
| Tracked keywords, mid plan | 1000 | Not available |
| Tracked keywords, top plan | 5000 | Not available |
| Rank tracking | Yes | Yes |
| AI answer tracking | Yes | Not available |
| AI engines covered | 5 | Not available |
| Keyword research | Yes | Yes |
| Backlinks | Yes | Yes |
| Site audits | Yes | Yes |
| Search Console sync | Yes | Not available |
| Search Console retention, months | Not available | Not available |
| API access | Not available | Not available |
| MCP server | Not available | Yes |
| White label reporting | Not available | Yes |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Pricing at equivalent volumes
The same number of tracked keywords on both sides, priced from each vendor's published plans.
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- Serpstat
Custom pricing
Flat tier pricing
| Volume | SERPs | Serpstat |
|---|---|---|
| 50 keywords | $49 | Custom pricing |
| 500 keywords | $149 | Custom pricing |
| 5,000 keywords | $299 | Custom pricing |
Pricing last checked: August 2026
When Serpstat is the better choice
Serpstat makes sense for teams running full SEO operations — keyword research, technical audits, backlink monitoring, and rank tracking — under one roof, especially when the team actively uses most of those modules rather than just one. Its MCP support also gives it an edge for teams building AI-assistant workflows around SEO data specifically.
Moving from Serpstat to SERPs
- 1
Export your Serpstat rank tracking data
Use Serpstat's Rank Tracker export feature to download your keyword positions and history as a CSV file.
- 2
Identify which modules you actually use
Review whether you rely on Serpstat's backlink or audit modules; if not, this confirms a leaner tool like SERPs may fit better.
- 3
Cancel your Serpstat subscription
After migrating your keyword list, cancel through Serpstat's account billing settings.
Frequently asked questions
Keep comparing
- Serpstat alternativesBudget SEO suite with rank tracking and audits
- Ahrefs alternativesBacklink analysis and site explorer depth
- Semrush alternativesAll-in-one SEO plus AI visibility tracking
- Moz alternativesDomain Authority metrics with AI visibility add-on
- SE Ranking alternativesRank tracking plus GEO prompt research bundled
- All comparisonsThe full matrix, every tool we have researched.
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