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SERPs vs Moz
Spec by spec, with pricing at equivalent tracked keyword volumes.
Moz is the stronger pick if you rely on Domain Authority or need large-scale site crawling; SERPs fits better if you want broader AI-engine coverage without per-model add-on charges.
Choose SERPs if
- You want to track a meaningful number of keywords without needing Moz's $99 Standard tier just to reach 300.
- You need all five major AI engines tracked without paying $50 per extra 100 prompts.
- You don't rely on Domain Authority or Moz's other proprietary scoring metrics.
Choose Moz if
- You use Domain Authority, Page Authority, or Brand Authority in your reporting or link-building decisions.
- You need to crawl very large sites, up to 5 million pages per month on the Large plan.
- You want an established SEO suite with two decades of keyword and link data behind it.
| Spec | SERPs | Moz |
|---|---|---|
| Starting price | $49 per month | $99 per month |
| Tracked keywords, entry plan | 250 | 300 |
| Tracked keywords, mid plan | 1000 | 1500 |
| Tracked keywords, top plan | 5000 | 3000 |
| Rank tracking | Yes | Not available |
| AI answer tracking | Yes | Yes |
| AI engines covered | 5 | 2 |
| Keyword research | Yes | Not available |
| Backlinks | Yes | Not available |
| Site audits | Yes | Not available |
| Search Console sync | Yes | Not available |
| Search Console retention, months | Not available | Not available |
| API access | Not available | Not available |
| MCP server | Not available | Not available |
| White label reporting | Not available | Not available |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Pricing at equivalent volumes
The same number of tracked keywords on both sides, priced from each vendor's published plans.
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- Moz
$99
300 tracked keywords
Flat tier pricing
| Volume | SERPs | Moz |
|---|---|---|
| 50 keywords | $49 | Custom pricing |
| 500 keywords | $149 | Custom pricing |
| 5,000 keywords | $299 | Custom pricing |
Pricing last checked: August 2026
When Moz is the better choice
Moz Pro remains the right choice for SEO professionals who have built workflows around Domain Authority and Moz's other proprietary metrics, or who need to crawl very large websites at scale. Its keyword research, backlink index, and site audit tools are mature and well documented, making it a reasonable single-vendor choice for teams that want more than rank tracking and AI visibility alone.
Moving from Moz to SERPs
- 1
Export your Moz Pro tracked keywords
Use Moz Pro's Rank Tracker to export your tracked keyword rankings before switching, referencing your current plan's keyword allowance (50 to 3,000 depending on tier).
- 2
Review your AI Visibility Dashboard usage
Check how many AI models and prompts you were tracking under Moz's AI Research limits, since Moz's own pricing page caps this at 2 to 3 models depending on tier.
- 3
Import your keyword list into SERPs
Add your exported keyword list into SERPs to continue tracking rankings and expand to five AI engines.
- 4
Cancel or downgrade your Moz Pro subscription
Once migrated, cancel or downgrade your Moz Pro plan from your account's Subscription Summary.
Frequently asked questions
Keep comparing
- Moz alternativesDomain Authority metrics with AI visibility add-on
- Ahrefs alternativesBacklink analysis and site explorer depth
- Semrush alternativesAll-in-one SEO plus AI visibility tracking
- SE Ranking alternativesRank tracking plus GEO prompt research bundled
- Serpstat alternativesBudget SEO suite with rank tracking and audits
- All comparisonsThe full matrix, every tool we have researched.
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