Compare
SERPs vs Keyword.com
Spec by spec, with pricing at equivalent tracked keyword volumes.
Keyword.com suits agencies needing white-label, API-driven rank tracking; SERPs suits teams that also need AI-engine visibility without a separate tool.
Choose SERPs if
- You need AI-engine citation tracking bundled with rank tracking in one plan.
- You don't need white-label client reports or heavy API usage.
- You want a simpler pricing structure without infrastructure features you won't use.
Choose Keyword.com if
- You're an agency that needs to resell rank tracking reports under your own brand.
- You need API or MCP access to pull rank data programmatically.
- Precision and granularity in traditional rank tracking matter more to you than AI visibility.
| Spec | SERPs | Keyword.com |
|---|---|---|
| Starting price | $49 per month | $4 per month |
| Tracked keywords, entry plan | 250 | 50 |
| Tracked keywords, mid plan | 1000 | 1000 |
| Tracked keywords, top plan | 5000 | Not available |
| Rank tracking | Yes | Yes |
| AI answer tracking | Yes | Yes |
| AI engines covered | 5 | Not available |
| Keyword research | Yes | Yes |
| Backlinks | Yes | No |
| Site audits | Yes | No |
| Search Console sync | Yes | Yes |
| Search Console retention, months | Not available | Not available |
| API access | Not available | Not available |
| MCP server | Not available | Yes |
| White label reporting | Not available | Yes |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Pricing at equivalent volumes
The same number of tracked keywords on both sides, priced from each vendor's published plans.
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- Keyword.com
$4
50 tracked keywords
Usage based pricing
| Volume | SERPs | Keyword.com |
|---|---|---|
| 50 keywords | $49 | $4 |
| 500 keywords | $149 | Custom pricing |
| 5,000 keywords | $299 | Custom pricing |
Pricing last checked: August 2026
When Keyword.com is the better choice
Keyword.com is the right call for agencies and developers who need programmatic, white-labeled rank tracking they can build into their own client-facing products. Its API and MCP access make it a better foundation for teams building custom SEO tooling rather than using a subscription dashboard directly.
Moving from Keyword.com to SERPs
- 1
Export data via Keyword.com's API
Use Keyword.com's documented API to pull your tracked keyword list and historical rank data programmatically.
- 2
Match your keyword volume to a SERPs tier
Review your current keyword count in Keyword.com and select the closest matching SERPs plan.
- 3
Cancel the Keyword.com subscription
Once data is migrated, cancel through Keyword.com's account settings.
Frequently asked questions
Keep comparing
- Keyword.com alternativesPer-keyword usage pricing for unlimited sites
- AccuRanker alternativesFast daily rank updates for agencies
- Nightwatch alternativesUnlimited seats rank and AI prompt tracking
- Wincher alternativesSimple rank tracking with keyword research tools
- Advanced Web Ranking alternativesUnlimited users/projects with AI citation tracking
- All comparisonsThe full matrix, every tool we have researched.
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