serps.io

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SERPs vs Keyword.com

Spec by spec, with pricing at equivalent tracked keyword volumes.

Keyword.com suits agencies needing white-label, API-driven rank tracking; SERPs suits teams that also need AI-engine visibility without a separate tool.

Choose SERPs if

  • You need AI-engine citation tracking bundled with rank tracking in one plan.
  • You don't need white-label client reports or heavy API usage.
  • You want a simpler pricing structure without infrastructure features you won't use.

Choose Keyword.com if

  • You're an agency that needs to resell rank tracking reports under your own brand.
  • You need API or MCP access to pull rank data programmatically.
  • Precision and granularity in traditional rank tracking matter more to you than AI visibility.
Spec by spec, SERPs against Keyword.com.
SpecSERPsKeyword.com
Starting price$49 per month$4 per month
Tracked keywords, entry plan25050
Tracked keywords, mid plan10001000
Tracked keywords, top plan5000Not available
Rank trackingYesYes
AI answer trackingYesYes
AI engines covered5Not available
Keyword researchYesYes
BacklinksYesNo
Site auditsYesNo
Search Console syncYesYes
Search Console retention, monthsNot availableNot available
API accessNot availableNot available
MCP serverNot availableYes
White label reportingNot availableYes

A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.

Pricing at equivalent volumes

The same number of tracked keywords on both sides, priced from each vendor's published plans.

  • SERPs

    $49

    250 tracked keywords on Starter

    $40.83 billed annually

  • Keyword.com

    $4

    50 tracked keywords

    Usage based pricing

VolumeSERPsKeyword.com
50 keywords$49$4
500 keywords$149Custom pricing
5,000 keywords$299Custom pricing

Pricing last checked: August 2026

When Keyword.com is the better choice

Keyword.com is the right call for agencies and developers who need programmatic, white-labeled rank tracking they can build into their own client-facing products. Its API and MCP access make it a better foundation for teams building custom SEO tooling rather than using a subscription dashboard directly.

Moving from Keyword.com to SERPs

  1. 1

    Export data via Keyword.com's API

    Use Keyword.com's documented API to pull your tracked keyword list and historical rank data programmatically.

  2. 2

    Match your keyword volume to a SERPs tier

    Review your current keyword count in Keyword.com and select the closest matching SERPs plan.

  3. 3

    Cancel the Keyword.com subscription

    Once data is migrated, cancel through Keyword.com's account settings.

Frequently asked questions

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