SEO Glossary
Key SEO terms and definitions you need to know.
AI Overview
An AI-generated summary that appears at the top of Google search results, synthesizing information from multiple sources to directly answer queries.
Generative Engine Optimization
The practice of optimizing content to appear in and be cited by AI-powered search engines and AI Overviews.
SERP Feature
Any search result element beyond traditional organic blue links, including featured snippets, knowledge panels, image packs, and more.
Featured Snippet
A highlighted answer box at the top of Google search results that extracts and displays content directly from a web page.
People Also Ask
An expandable question box in Google search results showing related questions and their answers sourced from web pages.
Local Pack
A SERP feature showing the top 3 local businesses on a map for location-based searches, pulled from Google Business Profiles.
Zero-Click Search
A search where the user gets their answer directly on the results page without clicking through to any website.
Keyword Cannibalization
When multiple pages on the same website compete for the same keyword, diluting ranking signals and hurting all pages' performance.
SERP Volatility
The degree of ranking fluctuation in search results over a period, often indicating Google algorithm updates or market changes.
Rank Tracking
The practice of monitoring your website's search engine positions for target keywords over time.