Guides

SEO guides

Step-by-step walkthroughs for tracking rankings, researching keywords, and earning visibility in AI search.

How to set up rank tracking the right way

Choose the right keywords, set an accurate location, and read the movement that actually matters.

Turn seed terms into a shortlist of winnable keywords using volume, difficulty, and what you already rank for.

A practical intro to generative engine optimization: what changes, what stays the same, and where to start.

Crawl your site, separate the errors that hurt rankings from the noise, and fix them in the right order.