Best Semrush Alternative
All-in-one digital marketing suite with SEO, content marketing, competitor analysis, PPC, and social media tools. Starting at $129.95/mo.
Why Choose serps.io OverSemrush
No $129/mo minimum to track rankings
serps.io provides free rank tracking and SERP checking. Semrush's cheapest plan is $129.95/mo for just 500 keywords.
Built-in AI Overview tracking
serps.io monitors AI Overview presence for every tracked keyword. Semrush has limited AI Overview data.
No feature overload
Semrush includes PPC, social media, and dozens of tools most users don't need. serps.io focuses on what matters for rank tracking.
Real-time SERP checking
Check live SERPs instantly for any keyword. Semrush's SERP data is typically 1-3 days behind.
Feature Comparison
| Feature | Semrush | serps.io |
|---|---|---|
| SERP Checker | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| AI Overview Tracking | ✗ | ✓ |
| Keyword Research | ✓ | ✓ |
| Backlink Analysis | ✓ | ✗ |
| Site Audit | ✓ | ✗ |
| PPC Tools | ✓ | ✗ |
| Social Media Tools | ✓ | ✗ |
| Free Tier | ✗ | ✓ |
Pricing Comparison
| Feature | Semrush | serps.io |
|---|---|---|
| Rank tracking (500 keywords) | $129.95/mo (Pro) | Free tier available |
| SERP analysis | $129.95/mo (included) | Free, unlimited |
| AI Overview monitoring | Limited data | Built-in, free |
| Keyword tracking (1500) | $249.95/mo (Guru) | Affordable paid plan |
| API access | $499.95/mo (Business) | Available on paid plans |
When to Switch fromSemrush
- →You're paying $129+/mo and primarily use Semrush for rank tracking
- →You want AI Overview tracking that Semrush doesn't provide
- →Semrush's complexity is slowing down your team's workflow
- →You need real-time SERP data instead of delayed updates
- →You're a freelancer or small agency paying enterprise prices for basic tracking
serps.io is Ideal For
- ✓SEOs who don't need PPC, social media, or content marketing tools
- ✓Budget-conscious teams who need accurate rank tracking
- ✓Agencies wanting to track client rankings affordably
- ✓Anyone who finds Semrush overwhelming for basic SERP monitoring
How to Switch fromSemrush
Export tracked keywords from Semrush
Go to Semrush Position Tracking, select your project, and export all tracked keywords as CSV.
Create your serps.io project
Add your domain and import the keyword CSV. serps.io will start collecting ranking data immediately.
Match tracking settings
Configure the same search engines, locations, and device types to maintain consistent data.
Cross-reference initial data
Compare the first day of serps.io tracking against your last Semrush positions to validate accuracy.
Set up your reporting workflow
Configure automated reports and ranking alerts to replicate your Semrush reporting schedule.
Frequently Asked Questions
Is serps.io a good alternative to Semrush?
If your primary need is rank tracking and SERP monitoring, yes. serps.io provides focused, affordable rank tracking with AI Overview monitoring that Semrush doesn't offer. If you need Semrush's full suite (backlinks, PPC, social media, content), serps.io is better as a complement than a replacement.
How much cheaper is serps.io compared to Semrush?
serps.io offers a free tier for SERP checking and basic tracking. Even paid plans cost significantly less than Semrush's $129.95/mo starting price. If you only need rank tracking, you can save $100+/mo by switching.
Does serps.io have keyword research like Semrush?
serps.io offers keyword data through SERP analysis, but it's not a full keyword research suite like Semrush's Keyword Magic Tool. For in-depth keyword research, you might use serps.io for tracking alongside a keyword research tool.
Can I track the same number of keywords on serps.io?
Yes. serps.io supports tracking hundreds to thousands of keywords depending on your plan. Import your full keyword list from Semrush and track them at a lower cost.
Ready to try serps.io?
Free SERP checking and rank tracking. No credit card required.
Get started free