Alternatives
Moz alternatives in 2026
Why teams move off Moz, what they move to, and what each option actually covers.
| Tool | Starting price | AI visibility | AI engines | Search Console | API | MCP |
|---|---|---|---|---|---|---|
| SERPs | $49 per month | Yes | 5 | Yes | Not available | Not available |
| Moz | $99 per month | Yes | 2 | Not available | Not available | Not available |
| Ahrefs | $129 per month | Yes | 3 | Yes | No | No |
| Semrush | $165.17 per month | Yes | Not available | Yes | No | Yes |
| SE Ranking | $103.20 per month | Yes | Not available | Yes | No | Yes |
| Serpstat | Custom pricing | Not available | Not available | Not available | Not available | Yes |
| AccuRanker | $224 per month | Yes | Not available | Yes | No | Not available |
| Nightwatch | $79 per month | Yes | 5 | Yes | No | Not available |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Why teams leave Moz
Moz Pro's own pricing page shows tracked-keyword allowances that scale tightly with price: the $49 entry plan covers 50 tracked keywords, and stepping up to Standard at $99 only reaches 300, so teams that need meaningful keyword coverage hit a real ceiling fast and face a price roughly double just to get there.
Moz's AI visibility features are also gated by tier and add-on pricing: the Standard plan tracks just 2 AI models (GPT and Gemini) with 50 prompts, and adding AI Visibility Dashboards beyond your plan's included count costs $20 each, plus $50 per additional 100 prompts tracked, which turns a seemingly flat subscription into a variable bill for anyone using AI visibility seriously.
The alternatives
- Starting price
- $49 per month
- Best for
- Teams that need Google rank tracking and AI answer tracking in one subscription
- Limitation
- No limitation documented yet
- Starting price
- $129 per month
- Best for
- Backlink analysis and site explorer depth
- Limitation
- No API/MCP access on Lite tier
- Starting price
- $165.17 per month
- Best for
- All-in-one SEO plus AI visibility tracking
- Limitation
- API access only on Advanced tier
- Starting price
- $103.20 per month
- Best for
- Rank tracking plus GEO prompt research bundled
- Limitation
- API access only on Growth tier and above
- Starting price
- Custom pricing
- Best for
- Budget SEO suite with rank tracking and audits
- Limitation
- Live vendor pricing page did not return verifiable current price
- Starting price
- $224 per month
- Best for
- Fast daily rank updates for agencies
- Limitation
- API access read-only on Expert tier only
- Starting price
- $79 per month
- Best for
- Unlimited seats rank and AI prompt tracking
- Limitation
- API access and white label only on Professional tier and up
Last tested: August 2026
Pricing snapshot
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- Moz
$99
300 tracked keywords
Flat tier pricing
- Ahrefs
$129
750 tracked keywords
Flat tier pricing
- Semrush
$165.17
500 tracked keywords
Flat tier pricing
- SE Ranking
$103.2
2,000 tracked keywords
Flat tier pricing
- Serpstat
Custom pricing
Flat tier pricing
- AccuRanker
$224
Flat tier pricing
- Nightwatch
$79
500 tracked keywords
Flat tier pricing
Pricing last checked: August 2026
Which one fits your situation
- If you need
Tracking under 250 keywords without hitting Moz's tight tier ceilings
PickSERPs
WhySERPs' $49 entry plan tracks 250 keywords, five times Moz Pro's Starter allowance of 50 tracked keywords at the same price.
- If you need
Using Domain Authority or Moz's proprietary link metrics
PickMoz
WhyMoz Pro's own pricing page documents Domain Authority, Page Authority, and Brand Authority as included metrics, which SERPs does not calculate.
- If you need
Tracking citations across ChatGPT, Claude, Gemini, Grok, and Perplexity without per-model add-on fees
PickSERPs
WhySERPs tracks five AI engines at every tier; Moz Pro's Standard plan tracks only 2 AI models and charges $50 per additional 100 tracked prompts.
- If you need
Crawling millions of pages per month for a large site
PickMoz
WhyMoz Pro's Large plan documents crawling up to 5 million pages per month, a scale SERPs' plans do not publish.
Frequently asked questions
Keep comparing
- SERPs vs MozSpec by spec, at the same tracked keyword volumes.
- Ahrefs alternativesBacklink analysis and site explorer depth
- Semrush alternativesAll-in-one SEO plus AI visibility tracking
- SE Ranking alternativesRank tracking plus GEO prompt research bundled
- Serpstat alternativesBudget SEO suite with rank tracking and audits
- All alternativesEvery tool we track, grouped by category.
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