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AI Search in 2026: Every Stat You Need to Know

Serps.io Team·
ai search statisticschatgpt statisticsai overviewszero click searchllm optimization

AI search in 2026: every stat you need to know

AI search has shifted from experiment to mainstream. ChatGPT processes 2.5 billion prompts daily. Google AI Overviews appear on a quarter of searches. Perplexity has grown 800% year-over-year.

This article compiles 60+ verified statistics on AI search in 2026, organized by category so you can find what you need quickly. Every stat includes its source for proper attribution.

Use the navigation below to jump to specific sections:

Platform adoption statistics

These statistics cover how many people use AI search platforms and how usage is growing.

ChatGPT

  1. ChatGPT has 800 million to 1 billion weekly active users as of early 2026, doubling from 400 million in February 2025. (DemandSage)

  2. ChatGPT processes 2.5 billion prompts per day from over 190 million daily users. (Semrush)

  3. ChatGPT recorded 5.72 billion visits in January 2026, a 3.73% increase from December 2025. (DemandSage)

  4. ChatGPT holds 81% market share in the AI chatbot space, dominating Perplexity, Copilot, Gemini, Claude, and DeepSeek. (Semrush)

  5. ChatGPT's mobile app has 557 million monthly active users across iOS and Android, nearly 8x greater than Google Gemini's 70 million app users. (DataReportal)

  6. ChatGPT hit $10 billion in annual recurring revenue as of early 2026. (Digital Elevator)

Perplexity

  1. Perplexity AI has over 45 million monthly active users and attracts 170 million global visitors per month. (DemandSage)

  2. Perplexity processes an estimated 1.2-1.5 billion search queries per month as of mid-2026. (SEOProfy)

  3. Perplexity has shown 800% year-over-year growth in overall usage. (DemandSage)

  4. Perplexity has 39.4 million mobile app MAUs, ranking among the top 5 AI mobile apps globally. (Business of Apps)

  5. Perplexity is valued at approximately $20 billion with $148 million in annual recurring revenue. (Index.dev)

Overall AI adoption

  1. Over 1 billion people actively use AI tools as of early 2026, with roughly 1 in 5 active AI users not using ChatGPT. (DataReportal)

  2. 77% of U.S. users use ChatGPT as a search engine according to survey data. (Exposure Ninja)

  3. ChatGPT and Gemini capture 78% of all traffic to AI search models as of July 2024. (Semrush)

  4. ChatGPT now has 12% of Google's search volume, achieved in less than three years. (ALM Corp)

Google AI Overviews statistics

Google AI Overviews (AIOs) are AI-generated summaries appearing at the top of search results. These stats track their prevalence and impact.

  1. AI Overviews appear in 25.11% of Google searches as of late 2025, up from 13.14% in March 2025, based on analysis of 21.9 million queries. (SE Ranking)

  2. 2 billion monthly users engage with AI Overviews globally as of Q2 2025. (DemandSage)

  3. AI Overviews are available in 200+ countries and territories in 40+ languages. (Google)

  4. AI Overviews appear on about 30% of queries in the USA and 19% in the UK as of May 2025. (Semrush)

  5. AI Overviews link to an average of 5 sources per query, with 52% of those sources also appearing in the top 10 organic results. (Semrush)

  6. Over 43% of AI Overview responses contain links to Google.com, making it the most commonly cited domain in AIOs. (SE Ranking)

  7. AI Overviews grew from 6.49% to nearly 25% of keywords between January and July 2025 before settling at 15.69% by November 2025. (Semrush)

Zero-click search statistics

Zero-click searches occur when users get their answer without clicking through to any website. AI features are accelerating this trend. For a deep dive into how AI Overviews specifically impact click-through rates, see our analysis of how AI Overviews are crushing CTR.

  1. 60% of Google searches end without a click to any website. (WSI World)

  2. Zero-click rates by Google feature:

    • 34% in Google Search without an AI Overview
    • 43% in Google Search with an AI Overview
    • 93% in Google AI Mode (SE Ranking)

  3. Organic CTR has dropped 61% for queries with AI Overviews, from 1.76% to just 0.61%. (Position.digital)

  4. AI Overviews reduce clicks to the top-ranking page by 58% according to Ahrefs analysis. (Ahrefs)

  5. Users are 26% more likely to end their search session after seeing an AI Overview, compared to 16% for standard results pages. (Superlines)

  6. Moz research suggests AI Overviews could reduce organic traffic by 18% to 64%, particularly for straightforward informational content. (Moz via AccuraCast)

  7. Click-through rate drops from 15% to 8% when an AI Overview is present on the SERP. (Position.digital)

AI search traffic statistics

Despite zero-click concerns, AI platforms do send traffic. These stats show how much and from where.

  1. AI referral traffic accounts for 1.08% of all website traffic and is growing roughly 1% month-over-month. (SE Ranking)

  2. AI search traffic increased 527% in one year. (Semrush)

  3. ChatGPT drives 87.4% of all AI referral traffic to websites. (SE Ranking)

  4. ChatGPT accounts for 79.8% of AI chatbot referrals to websites, while Perplexity captures 11.8%. (Statcounter via DemandSage)

  5. Gen AI traffic is growing 165x faster than organic search traffic. (Position.digital)

  6. ChatGPT sends 190x less traffic to websites than Google despite having 12% of Google's search volume. (ALM Corp)

  7. ChatGPT is now the biggest AI referrer, sending more referral traffic than Reddit and LinkedIn combined. (Exposure Ninja)

  8. Digital marketing and SEO topics may drive more visitors from AI search than traditional search by early 2028. If Google defaults to AI Mode, this could happen sooner. (Semrush)

Conversion statistics

AI search traffic may be smaller in volume, but it converts at significantly higher rates.

  1. AI search traffic converts at 14.2% compared to Google's 2.8%, making AI visitors dramatically more valuable. (Exposure Ninja)

  2. AI-referred visitors convert 23x higher than organic search visitors according to some analyses. (SE Ranking)

  3. The average AI search visitor is 4.4x as valuable as the average traditional organic search visitor based on conversion rate. (Semrush)

  4. When your brand is cited in an AI Overview, organic CTR is 35% higher compared to when it's not cited. (Position.digital)

  5. One agency reported ChatGPT accounted for 86.1% of AI referral traffic for a client, generating $66,400 in attributed revenue. (Exposure Ninja)

  6. Companies are reporting declined traffic but increased revenue from AI search. Public companies like NerdWallet and HubSpot have shared how organic traffic declined while revenues increased. (Kellogg Insight)

Citation statistics

Getting cited by AI systems is the new ranking. These stats reveal what gets cited and how often.

  1. 71.2% of AI search answers include at least one citation, with the average answer featuring 3.7 citations. (SE Ranking)

  2. Top citation sources by platform:

    • ChatGPT: Wikipedia (7.8%), Reddit (1.8%), Forbes (1.1%)
    • Perplexity: Reddit (6.6%), YouTube (2%), Gartner (1%)
    • AI Overviews: Reddit (2.2%), YouTube (1.9%), Quora (1.5%)
    • Google AI Mode: Reddit (21%), YouTube (18.8%) (Profound)

  3. Reddit, Wikipedia, and YouTube are the three most-cited domains across AI search platforms. (Exposure Ninja)

  4. 97% of discussion sources in AI Mode shopping results come from Reddit, far exceeding Facebook (12%) and Quora (2%). (Semrush)

  5. Pages mentioned on Reddit (35K+ mentions) earn 5.5 citations on average in AI search results. (Semrush)

  6. 82% of links cited by AI are from earned media sources rather than owned properties. (Muck Rack)

  7. 95% of ChatGPT citations come from content updated within 10 months. (AirOps)

  8. Pages with "last updated" timestamps get 1.8x more citations from AI systems. (AirOps)

  9. Content with citations, statistics, and quotations achieves 30-40% higher visibility in AI responses. (Princeton/Georgia Tech GEO Study)

  10. SearchGPT includes Reddit links in 13% of responses, Perplexity cites Reddit in 4%, and Google AI Mode references Reddit in 9%. (Brand Shark)

User behavior statistics

How users interact with AI search differs from traditional search behavior.

  1. The average ChatGPT query is 23 words long, compared to 4 words for the average Google search. (a16z)

  2. 78% of U.S. users surveyed use AI search multiple times per week, and 58.7% say it has reduced or replaced traditional search. (Searcherries)

  3. 75% of consumers say they're using AI search tools more today than a year ago. (Yext)

  4. 60% of respondents say AI delivers better, clearer answers than traditional search, while only 6% say it performs worse. (Search Engine Land)

  5. 37% of consumers start searches with AI tools instead of traditional search engines. (Search Engine Land)

  6. Nearly 35% of Gen Z in the U.S. use AI chatbots to search for information. (Pew Research via Semrush)

  7. 95% of Americans still use traditional search engines monthly, and 86% are heavy users, despite AI adoption. (SparkToro)

  8. Google Search usage increased to 12.6 sessions per week after people began using ChatGPT, suggesting AI isn't replacing Google but expanding overall search behavior. (SparkToro)

Market projections

Where AI search is heading according to analysts and researchers.

  1. Gartner predicts search volume via traditional engines will drop 25% by 2026 as users shift to AI chatbots. (Gartner)

  2. The GEO market is valued at $848 million in 2025 and projected to reach $33.7 billion by 2034 at a 50.5% CAGR. (Dimension Market Research via SE Ranking)

  3. 54% of U.S. marketers plan to implement GEO within 3-6 months. (Position.digital)

  4. 13 million people used generative AI as their primary search tool in 2023, projected to reach 90 million by 2027. (Semrush)

  5. The AI market reached over $244 billion in 2025, up nearly $50 billion from 2023, and is set to pass $1 trillion by 2031. (Various via Position.digital)

  6. Google's share of desktop searches declined from 87.65% in May 2023 to 79.1% in March 2025 as AI alternatives gained traction. (Discovered Labs)

Reddit and AI search statistics

Reddit is one of the most-cited sources across AI platforms. These stats show why.

  1. Reddit's weekly search users grew from 60 million to 80 million over the past year, a 30% increase. (Search Engine Land)

  2. Reddit Answers (AI-powered) grew from 1 million users in Q1 2025 to 15 million by Q4 2025. (IndexBox)

  3. Google shows Reddit 6x more often (2.11%) than ChatGPT (0.35%) in its citations. (Discovered Labs)

  4. AI-written pages now appear in over 17% of top search results. (Semrush)

  5. Reddit outranks financial experts 176% of the time when ChatGPT answers finance questions, despite YMYL guidelines prioritizing authoritative sources. (Semrush)

What these statistics mean

A few takeaways from this data.

AI search is real but not replacing Google. ChatGPT has over 800 million weekly users, but 95% of Americans still use traditional search monthly. The two are expanding total search behavior, not cannibalizing each other.

Zero-click is accelerating. 93% of AI Mode sessions end without a click. If you're optimizing for visibility without clicks, focus on brand mentions and citations.

Quality matters more than quantity. AI traffic converts 4-14x better than organic. Fewer visitors, higher value. This changes how to measure success.

Reddit is a top citation source across every major AI platform. Authentic participation in relevant communities has direct visibility benefits.

Fresh content wins. 95% of ChatGPT citations come from content updated within 10 months. Static pages lose citation eligibility over time.

GEO is becoming a priority. 54% of marketers are implementing GEO strategies now. The $848M market is projected to hit $33.7B by 2034.

For practical strategies on optimizing for AI search, see our guides on generative engine optimization (GEO) and answer engine optimization (AEO).

How to cite these statistics

When referencing statistics from this article, cite the original source linked with each stat. For example:

"AI search traffic increased 527% in one year." — Semrush AI Search SEO Traffic Study

This ensures proper attribution and allows readers to verify the data.

This article is updated monthly. Last update: February 2026. Have a stat we should add? Let us know.