Alternatives
Profound alternatives in 2026
Why teams move off Profound, what they move to, and what each option actually covers.
| Tool | Starting price | AI visibility | AI engines | Search Console | API | MCP |
|---|---|---|---|---|---|---|
| SERPs | $49 per month | Yes | 5 | Yes | Not available | Not available |
| Profound | $99 per month | Yes | 1 | Not available | No | Not available |
| Peec AI | $95 per month | Yes | 3 | Not available | No | Yes |
| Otterly.AI | $29 per month | Yes | 3 | Not available | No | No |
| Scrunch AI | $250 per month | Yes | 3 | Not available | No | Not available |
| AthenaHQ | $295 per month | Yes | 3 | Yes | No | Not available |
| Evertune | $800 per month | Yes | 1 | Not available | Not available | Not available |
| Brandlight | Custom pricing | Yes | Not available | Not available | Not available | Not available |
A dot means the vendor does not document that capability publicly, not that the answer is no. Historical data is Search Console retention in months.
Why teams leave Profound
Profound's Starter plan tracks ChatGPT only, and the jump to Growth to unlock Perplexity and Google AI Overviews still caps you at 100 prompts, so teams needing broader engine coverage or higher prompt volumes have to move to a custom Enterprise contract with no published price.
Profound also excludes Google rank tracking entirely and has no self-serve API access below Enterprise, so teams wanting to pull data programmatically or track traditional SERP rankings alongside AI visibility end up needing a second tool regardless of which Profound tier they're on.
The alternatives
- Starting price
- $49 per month
- Best for
- Teams that need Google rank tracking and AI answer tracking in one subscription
- Limitation
- No limitation documented yet
- Starting price
- $95 per month
- Best for
- Prompt-based AI visibility for brands and agencies
- Limitation
- API access only on Enterprise tier
- Starting price
- $29 per month
- Best for
- Affordable multi-engine AI prompt monitoring
- Limitation
- API/MCP access only on Standard tier and above
- Starting price
- $250 per month
- Best for
- Site audits plus AI crawler analytics for brands
- Limitation
- Only 4 LLMs tracked on Core tier
- Starting price
- $295 per month
- Best for
- Credit-based AI monitoring with content optimization agent
- Limitation
- API access is a paid add-on on Starter tier
- Starting price
- $800 per month
- Best for
- Statistically sampled AI visibility with ad activation
- Limitation
- Enterprise tier is custom quote-only
- Starting price
- Custom pricing
- Best for
- Enterprise multi-brand AI visibility monitoring
- Limitation
- No public pricing page (/pricing returns 404)
Last tested: August 2026
Pricing snapshot
- SERPs
$49
250 tracked keywords on Starter
$40.83 billed annually
- Profound
$99
Flat tier pricing
- Peec AI
$95
Flat tier pricing
- Otterly.AI
$29
Flat tier pricing
- Scrunch AI
$250
Flat tier pricing
- AthenaHQ
$295
Credit based pricing
- Evertune
$800
Flat tier pricing
- Brandlight
Custom pricing
Quote only
Pricing last checked: August 2026
Which one fits your situation
- If you need
Tracking ChatGPT, Claude, Gemini, Grok, and Perplexity from the entry tier
PickSERPs
WhyProfound's Starter plan tracks ChatGPT only, while SERPs tracks all five engines starting at its entry plan.
- If you need
Traditional Google rank tracking alongside AI visibility
PickSERPs
WhyProfound's published plans do not include Google rank tracking; SERPs bundles both in one subscription.
- If you need
Up to 9 answer engines tracked with SSO/SOC2 compliance for a large enterprise
PickProfound
WhyProfound's Enterprise tier documents tracking up to 9 answer engines with SSO/SAML and SOC2 compliance.
- If you need
Programmatic API access to AI visibility data
PickProfound
WhyProfound documents API access as an Enterprise-only feature, above its self-serve Starter and Growth tiers.
Frequently asked questions
Keep comparing
- SERPs vs ProfoundSpec by spec, at the same tracked keyword volumes.
- Peec AI alternativesPrompt-based AI visibility for brands and agencies
- Otterly.AI alternativesAffordable multi-engine AI prompt monitoring
- Scrunch AI alternativesSite audits plus AI crawler analytics for brands
- AthenaHQ alternativesCredit-based AI monitoring with content optimization agent
- All alternativesEvery tool we track, grouped by category.
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