Use case
One platform for the team that owns the site
Ten projects and 1,000 tracked keywords on Pro, refreshed daily, with a crawler that covers 5,000 pages and Search Console history that keeps going after Google drops it.
Search Console history you keep
Google exposes 16 months and then the oldest day falls off. SERPs stores every day it has synced, so the year over year question stays answerable once the connection has been running.
Technical debt, ranked by severity
A crawl of up to 5,000 pages on Pro separates errors from warnings and notices, so the backlog you hand to engineering is ordered by what actually costs rankings.
One report, both surfaces
Positions from rank tracking and citations from AI visibility sit in the same project, so the quarterly update covers Google and the answer engines without a second tool.
What an in-house team needs that an agency stack does not
An in-house team owns one site for years, so the value is in continuity: the same keyword set, the same crawl, and a search history that goes back further than the last vendor change. Google's own Search Console window is 16 months, which is shorter than most planning cycles.
SERPs keeps its own copy of the query data it has synced and pairs it with daily position checks and a full crawl, so the technical backlog and the traffic it protects live in the same place.
| Limit | Starter | Pro | Agency |
|---|---|---|---|
| Tracked keywords | 250 | 1000 | 5000 |
| Pages per crawl | 2000 | 5000 | 10000 |
| Crawl depth | 10 | 15 | 20 |
| Position check frequency | Weekly | Daily | Daily |
| Price per month | $49 | $149 | $299 |
Prices and limits come from packages/config/src/plans.ts.
In-house SEO teams FAQ
Related pages
- Site AuditEvery technical issue on your site, in one crawl
- Rank TrackingKnow where every keyword stands, every day
- BacklinksSee every link pointing at your site
- Google Search ConsoleSearch Console data that outlives the 16 month window
- Content teamsBriefs that start from live search demand
- PricingStarter, Pro, and Agency, with every plan limit listed.
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