Keywords
Search Intent Classifier
Judge what a searcher actually wants
Paste keywords and get an intent judgement for each one, informational, navigational, commercial or transactional, the signals behind it, a flag on the ones that read as mixed, and the page type that usually ranks for that shape of query.
Get early accessWhat it returns
- An intent label per keyword, informational, navigational, commercial or transactional, presented as a judgement with a confidence rather than a fact.
- The signals the label rests on: the modifiers in the query, the features on the results page, and what kind of pages hold the top positions.
- A mixed flag where the evidence genuinely points two ways, with both readings named instead of one chosen quietly.
- The page type that tends to rank for queries of that shape, so a keyword list sorts into briefs rather than into categories.
When this matters
A keyword list of six hundred terms gets handed to a writer who turns every one into a blog post, including the forty that want a pricing page and the twelve that want a comparison table. Six months later those pages rank nowhere, because the page that ranks for a term like best tool for X is a list and the page that ranks for X pricing is a product page. Sorting the list by what the searcher is trying to do is a half hour of work that decides whether the next three months are wasted.
How to answer this today
Keyword research is where intent belongs next to everything else about the keyword: volume, difficulty, the SERP features on it, and the pages already ranking, in one view you can sort and group into clusters. Classifying a list you pasted from somewhere else, with no project and nothing saved, is the quick version of the same judgement.
Keyword researchWhy this is harder than it looks
Mixed intent is the normal case
Plenty of queries carry two intents at once, and Google answers them by putting different page types on the same results page. Forcing a single label on those keywords is how a list ends up confidently wrong, so the mixed ones are marked as mixed.
It is a judgement, not a lookup
There is no field anywhere that stores what a searcher meant. Intent is inferred from the query and from what currently ranks, and reasonable people disagree on the edge cases. Any label here is an argument with evidence attached, not a value retrieved from a table.
Modifiers mislead
A rule that reads best as commercial and how to as informational gets most keywords right and then breaks on the ones that matter, because a query with no modifier at all can be the most transactional term in the set. The results page is better evidence than the wording.
The evidence is paid data
Reading the results page for each keyword means buying a live SERP per term, so batches are metered and rate limited per IP. The limit keeps one bulk upload from consuming the data budget that keeps smaller lists free.