SEO Statistics for Wyoming (2026)

Wyoming SEO: Data for the Cowboy State

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Wyoming's SEO landscape is defined by its low population density and economy centered on tourism, energy, and agriculture. Search competition is lower than in urban states. This creates opportunities for businesses that focus on local and niche keywords. Success depends on targeting specific geographic areas and industries.

Key Metrics

Metric	Value	National Avg
Average Monthly Search Volume (Per Capita)	115	150
Average Cost-Per-Click (CPC)	$1.85	$2.69
Local Pack Click-Through Rate	44%	34%
Mobile Search Percentage	68%	61%
'Near Me' Search Growth (YoY)	+110%	+90%
Organic CTR (Position 1)	32%	28%
Voice Search Query Percentage	25%	20%
E-commerce Keyword Competition	Low-Medium	High

Emerging Trends

Hyperlocal SEO for Small Towns

Businesses are optimizing for town-specific keywords like 'mechanic in Cody' instead of broad state terms. This includes managing Google Business Profiles for individual locations and getting local citations.

Content for Niche Tourism

Tourism operators create blog posts and guides for specific activities. Examples include 'best fly fishing spots near Jackson' or 'guide to Grand Teton wildlife photography'. This content attracts long-tail search traffic.

Growth in Local E-commerce

Wyoming-based retailers are building online stores for niche products. These products include Western apparel, handmade goods, and specialty outdoor gear. They target both local and national customers searching for authentic items.

Top Industries by Search Volume

Industry	Searches	Competition	CPC
Tourism & Hospitality	High	High	$2.50
Outdoor Recreation	High	Medium	$1.95
Oil, Gas & Mining	Medium	Medium	$2.15
Local Services (Plumbing, HVAC)	Medium	Low	$1.70
Real Estate	Medium	Medium	$2.25
Agriculture & Ranching	Low	Low	$0.90

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Frequently Asked Questions

How does low population density affect SEO in Wyoming?

It reduces overall keyword competition but requires a hyperlocal focus. Businesses must target specific towns and counties because state-level keywords are often too broad.

What are the most important keywords for tourism businesses?

Keywords should combine an activity or lodging type with a specific location. Examples include 'Yellowstone cabin rentals', 'Jackson Hole ski packages', and 'dude ranches near Cody WY'.

Is link building difficult in Wyoming?

It can be. There are fewer local news outlets, blogs, and businesses to get links from. Success requires building relationships with local chambers of commerce, event organizers, and industry associations.

Should my business focus on mobile or desktop SEO?

Focus on mobile first. A majority of searches in Wyoming, especially from tourists and people seeking local services, happen on mobile devices. A mobile-friendly website is critical.

How important is Google Business Profile for a Wyoming business?

It is extremely important. With high Local Pack click-through rates, an optimized Google Business Profile with current hours, photos, and reviews is often the first interaction a customer has with a local business.