SERPs.ioSEO Statistics for South Carolina (2026)
South Carolina SEO: Data for Tourism, Real Estate, and Manufacturing
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Key Metrics
| Metric | Value | National Avg |
|---|---|---|
| Mobile Search Percentage | 68% | 63% |
| Local Search Volume Growth (YoY) | 25% | 20% |
| Average CPC (All Industries) | $2.15 | $2.80 |
| Organic CTR (Position 1) | 27.5% | 28.5% |
| Voice Search Usage | 22% | 27% |
| Average Page Load Speed (Mobile) | 3.8 seconds | 3.2 seconds |
| Average Bounce Rate (Tourism) | 55% | 48% |
| E-commerce Transaction Growth (YoY) | 12% | 15% |
Emerging Trends
Hyper-Local SEO for Tourism
Search queries are becoming more specific. Users search for "restaurants in French Quarter Charleston" or "family activities North Myrtle Beach". Content must target these specific neighborhoods and interests.
Rise of Service Area Business Searches
Population growth in suburbs around Greenville, Columbia, and Charleston has increased "near me" searches for trades. This includes plumbers, electricians, and landscapers.
B2B SEO for Manufacturing
South Carolina's manufacturing and logistics companies are using SEO to target B2B queries. They create content around capabilities, certifications, and supply chain solutions to attract corporate clients.
Top Industries by Search Volume
| Industry | Searches | Competition | CPC |
|---|---|---|---|
| Tourism & Hospitality | Very High | Very High | High ($2.50 - $5.00) |
| Real Estate | High | Very High | Very High ($4.00 - $8.00) |
| Healthcare | High | High | High ($3.00 - $6.50) |
| Legal Services | Medium | Very High | Very High ($50.00 - $150.00) |
| Home Services (HVAC, Plumbing) | Medium-High | High | High ($15.00 - $40.00) |
| Manufacturing & B2B | Low-Medium | Low | Medium ($2.00 - $7.00) |
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Start free trialFrequently Asked Questions
How important is local SEO for a South Carolina business?
Local SEO is critical. Most consumer-facing businesses in SC get customers from local map pack and "near me" searches, especially in tourism, dining, and home services.
What are the most valuable keywords for tourism in SC?
Valuable keywords are location-specific and activity-based. Examples include "myrtle beach oceanfront hotels," "things to do in charleston sc," and "hilton head golf packages."
How does the manufacturing sector in SC use SEO?
Manufacturers use SEO to attract B2B clients. They target technical keywords related to their processes, such as "cnc machining south carolina" or "automotive logistics solutions."
Are mobile searches more important than desktop in SC?
Yes. Mobile accounts for over two-thirds of search traffic in South Carolina, driven largely by tourists and people searching for local services on the go.
Why is competition so high for real estate keywords?
Competition is high because of strong demand in markets like Charleston, Greenville, and the coast. A high number of real estate agents and brokerages compete for a limited number of valuable keywords.