SERPs.ioSEO Statistics for Pennsylvania (2026)
Pennsylvania SEO: Data for a Diverse Market
Data-driven SEO insights and opportunity assessments tailored to your industry. Sign up free to get started.
Key Metrics
| Metric | Value | National Avg |
|---|---|---|
| Average Domain Authority (Local Businesses) | 28 | 32 |
| Local Pack Click-Through Rate | 44% | 40% |
| Mobile Search Percentage | 65% | 63% |
| Average Cost Per Click (CPC) | $3.15 | $2.80 |
| "Near Me" Search Growth (YoY) | 110% | 100% |
| Organic CTR for Position 1 | 27% | 28.5% |
| Voice Search Usage | 25% of mobile searches | 27% of mobile searches |
| Average Monthly Searches per Capita | 45 | 48 |
Emerging Trends
Hyperlocal SEO in Major Cities
Businesses in Philadelphia and Pittsburgh are targeting neighborhood-specific keywords. Terms like "Fishtown restaurants" or "South Side bars" are gaining search volume, requiring a granular local SEO approach.
Growth in Agritourism Searches
Searches for "PA Dutch country," "Amish markets," and "farm stays in Lancaster PA" are increasing. This trend creates content marketing opportunities for businesses in the tourism and agriculture sectors.
B2B Search for Industrial Services
There is a rising volume of specific B2B searches related to Pennsylvania's industrial base. Keywords include "CNC machining Pennsylvania" and "logistics companies Harrisburg PA," indicating a need for targeted B2B SEO.
Top Industries by Search Volume
| Industry | Searches | Competition | CPC |
|---|---|---|---|
| Healthcare | 2.1M/month | High | $5.50 |
| Higher Education | 1.5M/month | High | $4.75 |
| Legal Services | 950K/month | High | $8.20 |
| Tourism & Hospitality | 800K/month | Medium | $2.10 |
| Real Estate | 750K/month | High | $3.80 |
| Manufacturing & Logistics | 450K/month | Medium | $3.10 |
Track your rankings
Use this data to inform your Pennsylvania SEO strategy.
Start free trialFrequently Asked Questions
What are the most searched cities in Pennsylvania?
The cities with the highest search volume are Philadelphia, Pittsburgh, Allentown, Harrisburg, and Erie. Search queries often include these city names for local services.
How does seasonality affect search trends in Pennsylvania?
Tourism-related searches for the Poconos and Hershey peak in the summer. University-related searches for schools like Penn State and Pitt spike during application and enrollment periods in the fall and spring.
Which local keywords are specific to Pennsylvania?
Unique local searches include terms like "Wawa near me," "PA state store hours," "Poconos resorts," and queries related to specific regional foods like "Philly cheesesteak" or "pierogies Pittsburgh."
How competitive is the legal SEO market in Philadelphia?
The legal SEO market in Philadelphia is very competitive. Personal injury, family law, and criminal defense keywords have high search volume and some of the highest CPC rates in the state.
Is local SEO important for businesses in rural Pennsylvania?
Yes. For businesses in smaller towns and rural areas, local SEO is critical. It helps them appear in "near me" searches and for queries that include their specific town or county name.