SERPs.ioSEO Statistics for North Dakota (2026)
North Dakota SEO Data: Local Search Insights for the Peace Garden State
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Key Metrics
| Metric | Value | National Avg |
|---|---|---|
| Avg. Monthly Searches per Capita | 18 | 35 |
| Local Search Volume Growth (YoY) | +12% | +9% |
| Mobile Search Percentage | 58% | 63% |
| Avg. Domain Authority (Top 10) | 28 | 45 |
| Avg. CPC (Local Services) | $2.15 | $3.50 |
| Organic CTR (Local Queries) | 34% | 31% |
| Businesses with Google Business Profile | 65% | 75% |
| 'Near Me' Search Growth (YoY) | +45% | +50% |
Emerging Trends
Hyperlocal Keyword Targeting
Search behavior is focused on specific cities and towns. Keywords like 'restaurants in Bismarck' or 'farm equipment Williston' outperform broader state-level terms.
Content for Agribusiness
Farmers and agricultural businesses search for technical information. Content about crop management, commodity prices, and equipment repair performs well.
Digital Promotion for Tourism
Businesses are using SEO to attract tourists. Content focused on Theodore Roosevelt National Park, hunting, fishing, and local events is growing in search volume.
Top Industries by Search Volume
| Industry | Searches | Competition | CPC |
|---|---|---|---|
| Agriculture | High | Medium | $1.50 |
| Energy (Oil & Gas) | High | High | $3.20 |
| Healthcare | Medium | Medium | $2.80 |
| Tourism & Outdoor Recreation | Medium | Low | $1.25 |
| Construction & Real Estate | Medium | Medium | $2.50 |
| Higher Education | High | High | $4.00 |
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Start free trialFrequently Asked Questions
Is SEO necessary for a business in North Dakota?
Yes. Even with a smaller population, most customers start their search for local products and services online. SEO helps them find your business.
What are the most common search topics in North Dakota?
Top searches relate to agriculture, oil and gas jobs, local news, weather, and state universities like NDSU and UND.
How does the Bakken oil boom affect local SEO?
It increases searches for jobs, housing, and services in western North Dakota. This creates high competition for keywords in cities like Williston and Dickinson.
Should my SEO strategy only target Fargo and Bismarck?
No. While they are the largest markets, a hyperlocal strategy targeting smaller towns can be effective due to very low competition.
Is paid search (PPC) expensive in North Dakota?
It is generally less expensive than the national average. Lower competition for many local keywords results in a lower average cost-per-click.