SERPs.ioKeyword Research for Marketing agency: High-Intent Keywords (2026)
This guide explains our keyword research process, which identifies high-value search terms for client campaigns.
Discover seed keywords, content gaps, and a research process built for your industry. Sign up free to get started.
Keyword Opportunities
| Keyword | Intent | Difficulty | Priority |
|---|---|---|---|
| b2b content marketing agency | Commercial | High | High |
| how to calculate customer acquisition cost | Informational | Medium | Medium |
| local seo services for plumbers | Commercial | Medium | High |
| best crm for small business | Commercial | High | High |
| google analytics 4 tutorial | Informational | Low | Medium |
| semrush vs ahrefs | Commercial | High | Low |
| saas marketing plan template | Informational | Medium | High |
| ppc management pricing | Transactional | Medium | High |
| what is a good email open rate | Informational | Low | Medium |
| hire a social media manager | Transactional | Medium | High |
Keyword Categories
Problem-Aware Keywords
Terms users search when they first identify a problem but do not know the solution.
Solution-Aware Keywords
Terms users search when they are looking for types of solutions to their problem.
Product and Brand Keywords
Terms users search when they know about specific brands or products and are comparing them.
Bottom-of-Funnel Keywords
Terms with high purchase intent, indicating a user is ready to buy or hire.
Research Process
Client Discovery and Goal Setting
We meet with the client to understand their business, target audience, and marketing objectives.
Seed Keyword Generation
We create a list of initial search terms based on client services, products, and industry.
Keyword Expansion and Data Collection
We use tools like Ahrefs and Semrush to expand the seed list and gather data on search volume and difficulty.
Intent Analysis and Filtering
We analyze the search intent for each keyword and filter out irrelevant terms to focus on qualified traffic.
Competitive Analysis
We identify the keywords competitors rank for and find gaps in their strategy.
Final Keyword Mapping
We group keywords by topic and map them to specific pages or content ideas in the client's marketing plan.
Long-Tail Keywords
Track your rankings
Contact our team to discuss a keyword research strategy for your business.
Start free trialFrequently Asked Questions
What is keyword difficulty?
Keyword difficulty is a metric, usually on a scale of 0-100, that estimates how hard it is to rank on the first page of Google for a specific term.
How long does it take to rank for a keyword?
Ranking time varies. It can take 3-6 months for low-competition keywords and longer for more competitive terms.
What is search intent?
Search intent is the primary goal a user has when searching a query. The main types are informational, navigational, commercial, and transactional.
Why focus on long-tail keywords?
Long-tail keywords are more specific, have lower competition, and often convert at a higher rate because the searcher's intent is clearer.
How often do you perform keyword research?
We conduct a major review for clients annually and monitor keyword performance quarterly to adapt to market changes and new opportunities.