SERPs.ioSERPs.io

SERPs.io vs Waikay

Choose serps.io for an all-in-one SEO toolset that combines traditional rank tracking with AI visibility monitoring. Choose Waikay for specialized brand management in AI search, including entity analysis, fact-checking, and tracking across many languages.

Core SEO Tools

FeatureSERPs.ioWaikay
Keyword Rank TrackingYes, daily updates included on all plans.No, does not have traditional keyword rank tracking.
Site AuditYes, included on all plans.No, does not have a site audit feature.
Keyword ResearchYes, available on Professional and Business plans.No, does not have a keyword research tool.
Competitor AnalysisYes, available on Professional and Business plans.No, does not have a direct competitor analysis tool.

AI Visibility & Analysis

FeatureSERPs.ioWaikay
AI Search TrackingTracks AI Overviews, ChatGPT, Perplexity, and Claude.Tracks ChatGPT, Google, Claude, and Sonar.
Entity AnalysisNo, focuses on keyword and SERP feature visibility.Yes, a core feature for brand visibility tracking.
Fact & Hallucination CheckingNo, does not have this feature.Yes, a core feature for analyzing AI responses.
Geographic ScopeTracks rankings by location.Tracks AI search across 100+ countries.

Reporting & Alerts

FeatureSERPs.ioWaikay
Standard AlertsEmail alerts on all plans. Slack and webhook alerts on higher plans.Has custom scheduling for reports.
Custom ReportsWhite-label reports are available on the Business plan.Generates GEO action plans and source intent analytics.
Share of VoiceYes, available on Professional and Business plans.No, measures brand visibility at the entity level.

Plans & Access

FeatureSERPs.ioWaikay
Pricing ModelSubscription-based with fixed keyword, project, and seat limits.Subscription-based with a credit system for actions.
API AccessYes, available on Professional and Business plans.No API access mentioned.
User SeatsStarts at 1 seat, up to 10 seats on the Business plan.User access is not defined by seats.

Pricing Comparison

PlanSERPs.ioWaikay
Starter Tier$49/mo (Starter)$19.95/mo (Early Adopter)
Professional Tier$99/mo (Professional)$69.95/mo (Expert)
Business Tier$299/mo (Business)$199.95/mo (Agency)
Free Trial7-day free trial on all plansCheck waikay.com for trial information.

SERPs.io

Pros

  • + Includes rank tracking, site audit, and keyword research tools.
  • + AI visibility tracking is included on all plans at no extra cost.
  • + Pricing is based on clear keyword, project, and user limits.
  • + Has API access and alerts for Slack and webhooks on higher tiers.
  • + All plans include daily rank tracking updates.

Cons

  • - Higher starting price than Waikay.
  • - Does not have specialized entity analysis or hallucination detection.
  • - Fewer languages and countries supported for AI tracking compared to Waikay.

Waikay

Pros

  • + Lower starting price.
  • + Specializes in entity-level analysis for brand management.
  • + Includes fact-checking and hallucination detection for AI responses.
  • + Supports 47 languages and tracks AI search in over 100 countries.
  • + Provides GEO action plans and source intent analytics.

Cons

  • - Does not include traditional SEO tools like site audit or rank tracking.
  • - Credit-based system can be difficult to predict usage and cost.
  • - Has limited direct integrations with other marketing tools.

Which Should You Choose?

All-in-One SEO Management

serps.io

serps.io is recommended. It combines daily rank tracking, site audits, keyword research, and AI visibility in one platform.

AI Brand Reputation & Fact-Checking

Waikay

Waikay is recommended. Its core features are entity analysis, source intent analytics, and hallucination detection for AI-generated content.

Daily Keyword Rank Tracking for SEO Agencies

serps.io

serps.io is recommended. It includes daily rank updates, multiple user seats, and white-label reporting options for client management.

International AI Search Analysis

Waikay

Waikay is recommended. It supports 47 languages and tracks AI search results across more than 100 countries.

Content Optimization and Strategy

serps.io

serps.io is recommended. The Professional plan includes a content optimizer and keyword research tools to inform content creation.

How to Switch

  1. 1

    Step 1: Export Your Data

    Export your list of tracked entities and keywords from your Waikay account.

  2. 2

    Step 2: Sign Up for serps.io

    Choose a serps.io plan and start your 7-day free trial to access the platform.

  3. 3

    Step 3: Create a Project

    In your serps.io dashboard, create a new project for your website.

  4. 4

    Step 4: Import Keywords

    Add the keywords you exported from Waikay to your new serps.io project to begin tracking.

  5. 5

    Step 5: Configure Settings

    Set up tracking locations, devices, and configure email or Slack alerts for ranking changes.

  6. 6

    Step 6: Verify and Cancel

    After confirming that your data is tracking correctly in serps.io, you can cancel your Waikay subscription.

Frequently Asked Questions

What is the main difference between serps.io and Waikay?

serps.io is an SEO platform with rank tracking, site audits, and AI visibility. Waikay is a specialized tool for AI search analysis, focusing on entity tracking and hallucination detection.

Which tool is better for traditional SEO tasks?

serps.io is better for traditional SEO. It has keyword rank tracking, site audits, keyword research, and competitor analysis.

Which tool can check for AI hallucinations?

Waikay has features specifically for fact-checking and detecting hallucinations in AI search responses.

Do both tools track AI Overviews?

Yes, both serps.io and Waikay track visibility in AI-generated search results, including Google's AI Overviews.

Which tool is cheaper to start with?

Waikay has a lower starting price at $19.95 per month, compared to serps.io's starting price of $49 per month.

How does Waikay's pricing work?

Waikay uses a credit-based system. Your monthly subscription gives you a set number of credits to use for actions like analysis and tracking.

Does serps.io offer a free trial?

Yes, serps.io has a 7-day free trial for all of its plans.

Consider SERPs.io

Start your 7-day free trial to track your keywords and AI visibility with serps.io.

Try SERPs.io free