SERPs.ioSERPs.io vs Moz Pro
Choose serps.io for daily, accurate rank tracking that includes AI Overviews and other AI search results. Choose Moz Pro if you are an SEO beginner or small business needing a general SEO toolkit with strong educational resources and backlink analysis features.
Rank Tracking
| Feature | SERPs.io | Moz Pro |
|---|---|---|
| Update Frequency | Daily rank updates are included on all plans, starting at $49/mo. | Update frequency is weekly on the Standard plan and daily on higher-tier plans. |
| Keyword Limits | Starts at 250 keywords for $49/mo and goes up to 5,000 for $299/mo. | Starts at 300 keywords for $99/mo and goes up to 4,500 for $299/mo. |
| SERP Feature Tracking | Tracks standard SERP features like featured snippets, local packs, and shopping results. | Tracks standard SERP features and shows which ones your site has won. |
AI Visibility Tracking
| Feature | SERPs.io | Moz Pro |
|---|---|---|
| AI Overviews (SGE) | Tracks visibility and ranking changes within Google's AI Overviews on all plans. | Does not track visibility within AI Overviews. |
| Other AI Chatbots | Tracks brand and keyword mentions in ChatGPT, Perplexity, and Claude. | Does not track mentions in AI chatbots. |
| Cost | AI visibility tracking is included at no extra cost on all plans. | This feature is not available. |
Keyword Research
| Feature | SERPs.io | Moz Pro |
|---|---|---|
| Availability | Available on the Professional plan ($99/mo) and higher. | The Keyword Explorer tool is available on all plans. |
| Metrics | Shows search volume, difficulty, and CPC data. | Shows search volume, difficulty, organic CTR, and a priority score. |
| Database Size | Uses data from major search engines to generate keyword ideas. | Has a keyword database, which is smaller than some other major SEO tools. |
Backlink Analysis
| Feature | SERPs.io | Moz Pro |
|---|---|---|
| Core Feature | Backlink data is included as part of the competitor analysis feature. | Has a dedicated Link Explorer tool for in-depth backlink analysis. |
| Proprietary Metric | Does not use a proprietary domain scoring metric. | Created and uses Domain Authority (DA), a widely referenced industry metric. |
Site Auditing
| Feature | SERPs.io | Moz Pro |
|---|---|---|
| Availability | Site audit functionality is included on all plans, starting at $49/mo. | Site crawl functionality is included on all plans. |
| Crawl Limits | Crawl limits are based on the selected plan. | Crawl limits on lower-tier plans are restrictive for larger websites. |
Pricing Comparison
| Plan | SERPs.io | Moz Pro |
|---|---|---|
| Starter / Standard | $49/mo (250 keywords) | $99/mo (300 keywords) |
| Professional / Medium | $99/mo (1,000 keywords) | $179/mo (1,500 keywords) |
| Business / Large | $299/mo (5,000 keywords) | $299/mo (4,500 keywords) |
SERPs.io
Pros
- + Tracks visibility in AI Overviews, ChatGPT, Perplexity, and Claude.
- + Daily rank updates are included on all plans.
- + Lower starting price at $49/mo.
- + Includes more keywords on comparably priced plans.
- + API access and Slack alerts are available on the $99/mo plan.
Cons
- - Keyword research tools are not available on the base plan.
- - Does not have a dedicated backlink analysis tool.
- - Is a newer tool with less brand recognition than Moz.
Moz Pro
Pros
- + Domain Authority is a widely used metric for link building.
- + Has strong educational resources, guides, and a large community.
- + The interface is designed for SEO beginners.
- + Includes a full suite of basic SEO tools in one platform.
Cons
- - Does not track AI Overviews or other AI search visibility.
- - Is slower to add new features compared to other tools.
- - Crawl limits and keyword counts are low on entry-level plans.
Which Should You Choose?
Monitoring AI Search Visibility
serps.ioserps.io is the recommended tool. It tracks rankings and mentions in AI Overviews and multiple AI chatbots, which Moz Pro does not.
Daily Rank Tracking for Agencies
serps.ioserps.io is recommended. It provides daily updates on all plans and offers more keywords and projects for the price, which is better for managing multiple clients.
All-in-One SEO for Beginners
Moz ProMoz Pro is the recommended tool. Its user-friendly interface, educational resources, and integrated toolset are designed for users new to SEO.
Backlink Analysis and Link Building
Moz ProMoz Pro is recommended. It has a dedicated Link Explorer tool and the Domain Authority metric, which are standard for link-building campaigns.
Integrating SEO Data via API
serps.ioserps.io is recommended. It offers API access on its $99/mo plan, making it more accessible for developers and analysts to build custom dashboards.
How to Switch
- 1
Step 1: Export Keywords from Moz Pro
Go to your Moz Pro Campaigns. Select the campaign you want to migrate and export your full list of tracked keywords to a CSV file.
- 2
Step 2: Sign Up for serps.io
Choose a serps.io plan that fits your keyword and project needs. All plans come with a 7-day free trial.
- 3
Step 3: Create a New Project
In your serps.io dashboard, create a new project. Enter your domain, select your target country, and choose your search engine preferences.
- 4
Step 4: Import Your Keywords
In the new project, use the import function to upload the CSV file of keywords you exported from Moz Pro.
- 5
Step 5: Configure Alerts
Set up email, Slack, or webhook alerts in serps.io to receive notifications for ranking changes and visibility updates.
- 6
Step 6: Verify Data and Cancel Moz Pro
Allow 24-48 hours for serps.io to gather initial ranking data. Once you confirm the data is accurate, you can cancel your Moz Pro subscription.
Frequently Asked Questions
Does Moz Pro track AI Overviews (formerly SGE)?
No, Moz Pro does not currently track rankings or visibility within Google's AI Overviews. serps.io tracks this on all plans.
Which tool is better for daily rank tracking?
serps.io is built for daily rank tracking. It includes daily updates on all plans, starting at $49/mo. Moz Pro offers daily updates on its higher-priced plans.
What is Domain Authority (DA) and does serps.io have it?
Domain Authority is a proprietary metric from Moz that predicts a website's ranking potential. serps.io does not use Domain Authority or a similar proprietary score.
Which tool is more affordable?
serps.io has a lower starting price of $49/mo compared to Moz Pro's standard plan at $99/mo. serps.io also generally includes more keywords for a similar price.
Which tool is better for an SEO beginner?
Moz Pro is generally recommended for SEO beginners. It has a user-friendly interface and extensive educational resources to help new users learn SEO concepts.
Can I import my keywords from Moz Pro to serps.io?
Yes. You can export your keywords from a Moz Pro campaign into a CSV file and then import that file directly into a new project in serps.io.
Consider SERPs.io
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