SERPs.ioSERPs.io vs Authoritas
Choose serps.io for affordable, daily rank tracking that includes AI visibility monitoring across multiple platforms. Choose Authoritas for a structured SEO process that includes market share analysis, forecasting, and backlink data, designed for agencies and large eCommerce brands.
Rank Tracking
| Feature | SERPs.io | Authoritas |
|---|---|---|
| Update Frequency | Daily rank tracking updates are included on all plans. | Includes daily rank tracking capabilities. |
| Keyword Capacity | Plans support 250 to 5,000 keywords. | Keyword capacity varies by plan, starting from a higher base. |
| SERP Feature Tracking | Tracks SERP features on all plans. | Tracks SERP features and visibility. |
AI Visibility Tracking
| Feature | SERPs.io | Authoritas |
|---|---|---|
| Platform Coverage | Tracks visibility in AI Overviews, ChatGPT, Perplexity, and Claude. | Tracks brand visibility across general AI search platforms. |
| Plan Inclusion | Included at no extra cost on all plans. | Available as a specific AI Tracker feature, not standard on all plans. |
Keyword & Competitor Analysis
| Feature | SERPs.io | Authoritas |
|---|---|---|
| Keyword Research | Available on Professional and Business plans. | Includes keyword research tools as a core feature. |
| Competitor Analysis | Available on Professional and Business plans. | Includes competitor analysis and market share tracking. |
| Share of Voice | Available on Professional and Business plans. | Measures market share and visibility against competitors. |
Site Audit & Content
| Feature | SERPs.io | Authoritas |
|---|---|---|
| Site Audit | Included on all plans. | Includes a site auditing tool to identify technical SEO issues. |
| Content Optimizer | Available on Professional and Business plans. | Has content strategy and optimization tools. |
Reporting & Integration
| Feature | SERPs.io | Authoritas |
|---|---|---|
| Alerts | Email alerts on all plans. Slack and webhook alerts on higher tiers. | Has customizable alert systems. |
| White-Label Reports | Available on the Business plan. | Has white-label reporting options for agencies. |
| API Access | Available on Professional and Business plans. | Has API access for data integration. |
Pricing Comparison
| Plan | SERPs.io | Authoritas |
|---|---|---|
| Starter | $49/mo | Starts at $135/mo |
| Professional | $99/mo | Check authoritas.com for current pricing. |
| Business | $299/mo | Check authoritas.com for current pricing. |
| Free Trial | 7-day free trial on all plans | Offers a product demo |
SERPs.io
Pros
- + Lower starting price at $49/mo.
- + AI visibility tracking is included on all plans for four platforms.
- + Daily rank updates come standard with every plan.
- + Simple and transparent pricing tiers.
- + A 7-day free trial is available for all plans.
Cons
- - Keyword research and competitor analysis are not on the Starter plan.
- - Does not include a backlink analysis tool.
- - Has a smaller feature set than Authoritas.
Authoritas
Pros
- + Built around a structured 5-stage SEO process.
- + Includes SEO forecasting and market share analysis features.
- + Has backlink analysis as part of its toolset.
- + Designed for the specific needs of agencies and eCommerce.
- + Covers a large range of SEO tasks in one platform.
Cons
- - Higher starting price at $135/mo.
- - AI visibility tracking is not a standard feature.
- - The user interface can be complex for new users.
Which Should You Choose?
Daily Rank Tracking on a Budget
serps.ioserps.io is recommended. Its Starter plan is $49/mo and includes daily updates and 250 keywords, making it more accessible.
Monitoring AI Search Visibility
serps.ioserps.io is recommended. It tracks AI Overviews, ChatGPT, Perplexity, and Claude on all plans at no extra cost.
Agency with Structured SEO Workflows
AuthoritasAuthoritas is recommended. The platform is designed around a 5-stage SEO process that aligns with agency service delivery.
eCommerce Market Share Analysis
AuthoritasAuthoritas is recommended. It has specific features for market share analysis and SEO forecasting relevant to eCommerce.
Simple Setup and Automated Alerts
serps.ioserps.io is recommended. It has a straightforward setup process and includes email, Slack, and webhook alerts.
How to Switch
- 1
Step 1: Export Data
Log in to your Authoritas account and export your keyword lists, including location and device settings, as a CSV file.
- 2
Step 2: Choose a serps.io Plan
Select a serps.io plan that matches your keyword volume and project needs. Start your 7-day free trial.
- 3
Step 3: Create a Project
In your serps.io dashboard, create a new project and enter the domain you want to track.
- 4
Step 4: Import Keywords
Upload the CSV file of your keywords directly into your new serps.io project.
- 5
Step 5: Configure Settings
Confirm the tracking settings for location, device, and language to match your previous setup.
- 6
Step 6: Set Up Alerts
Configure email, Slack, or webhook alerts to receive notifications about rank changes.
Frequently Asked Questions
Which tool is better for tracking visibility in AI search?
serps.io is built with AI visibility tracking as a core feature on all plans, covering AI Overviews, ChatGPT, Perplexity, and Claude. Authoritas has an AI Tracker feature, but it is not standard across all plans.
Is serps.io cheaper than Authoritas?
Yes, serps.io's starting plan is $49/mo, while Authoritas starts at $135/mo.
What is the main difference in their target audience?
serps.io targets users who need reliable, daily rank tracking with a focus on AI search. Authoritas targets agencies and eCommerce brands that require a structured platform with forecasting and market analysis.
Which platform is better for a large agency?
Authoritas is designed for agencies, with a structured 5-stage SEO process, white-labeling, and market analysis tools that fit agency workflows.
Can I get a free trial for both tools?
serps.io has a 7-day free trial for all of its plans. Authoritas offers a product demo with their sales team.
Does serps.io have backlink analysis?
No, the listed serps.io plans do not include a backlink analysis tool. Authoritas does include backlink analysis.
Consider SERPs.io
Start your 7-day free trial with serps.io to get daily rank updates and AI visibility tracking.
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